Market Leader

Intermediate Business Curriculum

Market Leader – 12 Units:


Unit 1: Brands Chris Cleaver is Managing Director, Business Brands at Dragon Brands.

Unit 2: Travel Sholto Smith is Area Sales Director for Hyatt Hotels, talking about how the company meets the needs of business travellers.

Unit 3: Change Anne Deering is Head of Transformation Practice at international management consultants AT Kearney.

Unit 4: Organisation Richard Rawlinson is Vice-President of the management consultants Booz & Co.

Unit 5: Advertising WPP is a world leader in marketing communications. MindShare is part of the group and Marco Rimini is the Head of Communications Planning.



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